Pound Codes, the marketing programme around the number
The same codes, sold as a marketing programme rather than as a number.
Programme partner
Pound Codes does not resell. It builds a collaborative marketing programme around the code, which is the difference between licensing a number and having somebody build the campaign that makes people dial it.
The programme is Rainer Agency work. Steps one, three and four of the chain above come from the same team.
Answered before you have to ask.
Why this is not the same as licensing a code
A number nobody has been told about is a number nobody dials. Pound Codes is the campaign, the creative and the placement built around the code, run as one programme.
Who it suits
A business that wants the number to BE the campaign rather than a line at the bottom of one.
Same inventory
One register sits behind all three storefronts, so a territory licensed here is the same territory licensed anywhere else in the group.